Case Study

Stallion Express

Client Intro:

Stallion Express is a Toronto based company specializing in shipping and logistics solutions for online sellers. The company gives Canadian sellers the ability to access the U.S. market, with access to discounted rates on USPS postage.

Problem:

Prior to optimization, Stallion Express focused on cold outreach via Linkedin and email to leaders in logistics/operations to generate sales. With no focus on SEO, the website was buried in Search Engine Result’s Pages. In addition, the website’s aesthetic appearance was unattractive, and many basic technical requirements for a website were not met.

Solution:

GSV came on with talented developers, UI/UX experts, content writers, and veteran SEO specialists to revamp the site with a solid foundation that met Google’s new UX requirements. In addition, the SEO team conducted a regular website audit to make sure that everything was properly fixed in the eyes of Google. The SEO auditors conducted periodic keyword research to uncover fresh topics while the content team published regular blog content on the website. All blog articles were properly optimized by carefully checking the URL, relevant and trending KWs, meta tags, image optimization, internal linking, schema, and more. With the team’s collective efforts, Stallion Express significantly improved its organic traffic and site conversions. In particular, its priority pages were finally appearing on the 1st page of Google.

Result:

4 years later (as of January 5, 2022) the site had grown its organic sessions by +2,200% and the total # of KWs within positions #1-100 increased by +1,100%. The project is ongoing.