Case Study

Neonize

URL: neonize.com

Client Intro:

Neonize is an e-commerce site that sells ready-made and customised neon light signs all over the entire world.

Problem:

The niche of this account is very competitive, thus, international SEO was a crucial piece of the site’s overall strategy. However, prior to project initiation, the site relied almost entirely on PPC campaigns to generate online sales.

Solution:

When GSV onboarded, we brought in developers, digital marketers, and writers to ensure the visibility of the website in search engines. The SEO team uncovered trending KWs that competitors were overlooking while the content team was in charge of writing SEO-friendly and unique blog content. Moreover, we prioritized on-page optimization for collection pages which brought in the majority of their sales through PPC. We used different SEO tools in conducting SEO audits and implementation such as SEMrush, ScreamingFrog, Website Audit Tool, Google Search Console, and other powerful tools. With these, the SEO team ensures that every single issue is being fixed and coordinated accordingly. For this account, the SEO team has not started the link-building strategies yet but we intend on implementing effective and powerful strategies such as Guest Post and Shotgun SkyScrapper technique which will enable the website to outrank competitors.

Results:

As of December 1, 2021 (within 6 months) the site had grown its organic sessions by +1,400%, and the total # of KWs within positions #1-100 increased from 0 to +6,000. The project is ongoing.