Case Study

Bloombox Club Part.2

Client Intro:

Bloombox Club is an online store selling unique indoor plant subscriptions or choose from a range of rare houseplants, trailing plants, succulents, pots, and hanging baskets. The company started from humble beginnings at plant fairs and pop-ups under railway arches. In 2020, amidst the COVID-19 pandemic, the site changed ownership due to a private acquisition. The new owners came back to us as we knew the website very well. We had previously worked on this site for +2 years and had grown the site’s organic sessions by +2,000% and the total # of KWs in positions #1-100 increased by +1,100%.

Problem:

Due to COVID, the market became overly saturated, with large brick-and-mortar sites like Mark & Spencers entering the market. Also, the extension of COVID was starting to weigh down on the global markets, leading to many OOS issues which were affecting SEO rankings for this D2C company. Also, PPC costs were going through the roof because in-person sales were wiped out overnight due to COVID. Organic sales growth was the only way to continue growing Bloombox Club

Solution:

We noticed many new competitors came into the market with high budgets, pushing individual product pages or weak collection pages with 5-10 products. The goal this time was to optimize the site for collection pages rather than focus on individual product pages. The last piece was backlink building. We built backlinks on sites that focused on healthy living, plants, and eco-friendly niches, which allowed Bloombox Club to grow its Domain Authority (DA) to over 40.

Results:

Within 5 months, we were able to regain the site’s previous position, increasing organic sessions by +2,000%, and the total # of KWs within positions #1-100 increased by +1,100%.