Case Study

LittleWest

URL: littlewest.com
  • Client Start Date: December 1, 2021
  • Client End Date: Ongoing

Client Intro:

Littlewest is a company owned by celebrity Andrew Walker and spouse Cassandra Troy-Walker. The company was founded in 2013 (as Clover Juice) and rebranded as Little West in 2017. The company first started gaining some organic traction in 2019. By 2021, the company grew to 170-250 visitors but still, most of the company’s sales came through word-of-mouth and distributors.

Problem:

The company was rebranded as Little West in 2017. As a result of the changes, the site experienced a major drop in organic traffic and many KWs lost their organic positions. For the next 4 years, the company focused on word-of-mouth and distributor sales but really fell back on organic search.

Solution:

Kickstarted Littlewest.com’s PPC campaigns for short-term sales while creating and executing a strong SEO phasing plan over the next 12 months, built on 3 key pillars: (1) uncovering the top 20% pages + optimizing them for high-volume KWs (2) resolving technical issues + page speed of the site, and (3) building quality backlinks in high DR sites. 

Result:

Within 16 months (from the start of the project to April 20, 2022) the site had grown its organic sessions by +700%, and the total # of KWs ranking in positions #1-100 increased by +175%.

Organic Sessions:

  • Sessions per day (at start): 175
  • Sessions per day (as of Apr 2022): 1,403 (702% increase)

Keyword Rankings:

  • Keywords ranked #1-100 (at start): 1,760
  • Keywords ranked #1-100 (at end): 4,892 (178% increase)